Tag Archives: Toledo Ohio

Secor Road opening party: Toledo businesses to celebrate end of road construction

13ABC interviews The Blade Vanessa McCray regarding The Blade\'s Secor Open Road Party Sonsored By Sears Secor looks great. Now, let’s reconnect! Go straight to the latest updates Update1 Update2 Update3 Update4: Download a map and schedule of events for … Continue reading

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Winner of The Blade’s TAB2B 2013 Exposition drawing is: Lisa Kelly Lutman

Lisa Kelly Lutman, right, accepts her iPad Mini from The Blade’s Connie Cross. Lisa won The Blade’s drawing at the TAB2B Expo 2013 The Toledo Area Business To Business Expo 2013 easily filled the Pinnacle in Maumee. It was a turnout of … Continue reading

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Small businesses: turn showrooming into sales

Many small retailers have a clientele who are loyal. These repeat customers would inform the store owner or manager if they were seeing competitive prices that might tempt them to shop elsewhere. However, if you, as a retailer, are wondering … Continue reading

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Small business study: Facebook and Twitter effective marketing tools, but lag using mobile

eMarketer’s recent story regarding the use of social media marketing by small businesses reaffirms what most of us knew. And that is: Not only are small businesses aggressively adopting Facebook, they are getting results, too. Facebook is rated as at … Continue reading

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Are QR Codes passé?

I recently attended the second “Connected in NW Ohio” LinkedIn Group networking event that was held in Toledo at The Admiral’s American Grill at the scenic Docks location. As with the last event Bob Koenigbauer, our group manager, did a … Continue reading

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eBlade debuts advertising inserts with Menards

Now, your advertising inserts can appear in the fast growing eBlade – “The paper without the paper.” See how well your insert will display by watching the video, below. You can easily control your eBlade advertising insert via your Web … Continue reading

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Majority of U.S. QR code scanners earn $100K+ and younger

14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011  Newspapers/Magazines and Product Packaging Most Likely Source of QR Code  QR Code Users Most Likely to Scan Code while at Home or Store More than half of … Continue reading

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Is it REALLY Digital vs. Print?

As The Blade’s digital products manager, one of my goals is to enhance our advertising customers’reach through developing new digital products. However, it seems that whenever I research, print comes out ahead. Thankfully, QR Codes are both digital AND print. … Continue reading

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QR Codes in newsprint need supervision

 QR Codes are all the rage. The Blade uses them on many of our news, arts and entertainment stories. For example, movie reviews now include a QR Code that takes our Blade audience (used to be ‘readers’) to the movie … Continue reading

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