Tag Archives: Toledo news

Majority of U.S. QR code scanners earn $100K+ and younger

14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011  Newspapers/Magazines and Product Packaging Most Likely Source of QR Code  QR Code Users Most Likely to Scan Code while at Home or Store More than half of … Continue reading

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Is it REALLY Digital vs. Print?

As The Blade’s digital products manager, one of my goals is to enhance our advertising customers’reach through developing new digital products. However, it seems that whenever I research, print comes out ahead. Thankfully, QR Codes are both digital AND print. … Continue reading

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QR Codes in use for The Blade’s Mobile apps house ad

            A good example of a QR Code in an economical ad position is this house ad on toledoblade.com for The Blade’s iPhone and iPad apps. Care has to be taken to ensure that because … Continue reading

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QR Codes in newsprint need supervision

 QR Codes are all the rage. The Blade uses them on many of our news, arts and entertainment stories. For example, movie reviews now include a QR Code that takes our Blade audience (used to be ‘readers’) to the movie … Continue reading

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