Tag Archives: Toledo Blade

Winner of The Blade’s TAB2B 2013 Exposition drawing is: Lisa Kelly Lutman

Lisa Kelly Lutman, right, accepts her iPad Mini from The Blade’s Connie Cross. Lisa won The Blade’s drawing at the TAB2B Expo 2013 The Toledo Area Business To Business Expo 2013¬†easily filled the Pinnacle in Maumee.¬†It was a turnout of … Continue reading

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Why attend local Toledo Area Exhibitions or Conferences?

PHOTO: Toledo Area Business to Business Expo 2012 Many business people are wary of attending conferences, expositions, trade shows, and other seemingly time wasters in an already packed schedule. In these lean times, the absence of any employee from a … Continue reading

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eMarketer: Three-quarters of marketers without a mobile strategy have plans to develop one

Now is the time to “get off the fence” and make plans to market your product with a mobile strategy. From the infograph, below, 75% of the “No” – not using mobile marketing – plan to use it soon. Certainly, … Continue reading

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Vehicle buyers want mobile ads and apps

Almost 70% of prospective car purchasers want to use mobile devices to investigate vehicles. Auto dealers in northwestern Ohio and southeastern Michigan are using mobile technology to market their inventories. These dealers know that Sunday lot visitors are likely carrying … Continue reading

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Disconnected – Businesses and smart phone users

Disconnect                     Obviously, there is some disconnect between a few ad agencies and/or many advertisers with the more than 36% of the population who use smartphones. For some strange reason, many … Continue reading

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QR Codes: ‘Retail, technology sectors most frequent users of codes’

The numbers are rolling in. QR Codes are are driving prospects and customers to brand sites. Now is the time for your business to start using QR Codes in print ads. Don’t forget that Majority of U.S. QR code scanners … Continue reading

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Small business study: Facebook and Twitter effective marketing tools, but lag using mobile

eMarketer’s recent story regarding the use of social media marketing by small businesses reaffirms what most of us knew. And that is: Not only are small businesses aggressively adopting Facebook, they are getting results, too. Facebook is rated as at … Continue reading

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Are there better times of the day to display an ad on a mobile device vs. a desktop PC?

The ComScore graph indicates that phones and tablets see their relative news consumption highest in the morning and in the evening. During the day (probably while at work) the news consumption percentage for computers is highest. Remember, these are not … Continue reading

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Social media and Halloween – scary, but tasty

A LinkedIn discussion in the “B2B Social Media Group,” “Who is afraid of the big bad Social Media?” is the motivation for this blog post and my Halloween metaphor. “Trick or treat!” Some turn their porch lights off and don’t … Continue reading

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QR Codes for small businesses

I attended a LinkedIn “Connected in NW Ohio” group meet-up recently. Bob Koenigbauer, the group’s manager did a great job organizing this very successful and well attended event. I’m looking forward to working with Bob on his next group get-together. … Continue reading

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