Tag Archives: social media marketing

Social media: Misunderstood and misused by many businesses

          A friend, who is involved with social media content marketing as a consultant, said he was backing away from mentioning social media early in the conversation with marketing clients. He found that unless he knew … Continue reading

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Facebook has changed. Have you?

Anyone who has been using Facebook more than six months for business pages has had the rug pulled out from under their marketing efforts at least once. Sure, we recover and continue with Facebook, but we lose time at each … Continue reading

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Social media content marketing: the hype versus the real thing

Back in the day, I remember sales calls where I would ask questions, listen to identify a potential need and use brochures to point out features and benefits to my B2B prospects and customers. However, nothing worked better than telling … Continue reading

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Small business study: Facebook and Twitter effective marketing tools, but lag using mobile

eMarketer’s recent story regarding the use of social media marketing by small businesses reaffirms what most of us knew. And that is: Not only are small businesses aggressively adopting Facebook, they are getting results, too. Facebook is rated as at … Continue reading

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