Tag Archives: marketing

Social media: Misunderstood and misused by many businesses

          A friend, who is involved with social media content marketing as a consultant, said he was backing away from mentioning social media early in the conversation with marketing clients. He found that unless he knew … Continue reading

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Facebook has changed. Have you?

Anyone who has been using Facebook more than six months for business pages has had the rug pulled out from under their marketing efforts at least once. Sure, we recover and continue with Facebook, but we lose time at each … Continue reading

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Social media content marketing: the hype versus the real thing

Back in the day, I remember sales calls where I would ask questions, listen to identify a potential need and use brochures to point out features and benefits to my B2B prospects and customers. However, nothing worked better than telling … Continue reading

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eMarketer: Three-quarters of marketers without a mobile strategy have plans to develop one

Now is the time to “get off the fence” and make plans to market your product with a mobile strategy. From the infograph, below, 75% of the “No” – not using mobile marketing – plan to use it soon. Certainly, … Continue reading

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U. Toledo adds Digital Marketing Certificate classes starting June 2012

Full Disclosure, see below** The University of Toledo College of Business and Innovation’s Interactive Marketing Initiative is offering a digital marketing certificate beginning June 8, 2012. “Innovative marketing tactics and techniques have never been more important than in these continually … Continue reading

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