Tag Archives: digital marketing

Social media: Misunderstood and misused by many businesses

          A friend, who is involved with social media content marketing as a consultant, said he was backing away from mentioning social media early in the conversation with marketing clients. He found that unless he knew … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

Social media content marketing: the hype versus the real thing

Back in the day, I remember sales calls where I would ask questions, listen to identify a potential need and use brochures to point out features and benefits to my B2B prospects and customers. However, nothing worked better than telling … Continue reading

Posted in Social Media | Tagged , , , , , , | Leave a comment

Disconnected – Businesses and smart phone users

Disconnect                     Obviously, there is some disconnect between a few ad agencies and/or many advertisers with the more than 36% of the population who use smartphones. For some strange reason, many … Continue reading

Posted in QR Codes | Tagged , , , , , , , , , | 2 Comments

U. Toledo adds Digital Marketing Certificate classes starting June 2012

Full Disclosure, see below** The University of Toledo College of Business and Innovation’s Interactive Marketing Initiative is offering a digital marketing certificate beginning June 8, 2012. “Innovative marketing tactics and techniques have never been more important than in these continually … Continue reading

Posted in Uncategorized | Tagged , , , , , , | 2 Comments