Tag Archives: digital advertising

Social media content marketing: the hype versus the real thing

Back in the day, I remember sales calls where I would ask questions, listen to identify a potential need and use brochures to point out features and benefits to my B2B prospects and customers. However, nothing worked better than telling … Continue reading

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Disconnected – Businesses and smart phone users

Disconnect                     Obviously, there is some disconnect between a few ad agencies and/or many advertisers with the more than 36% of the population who use smartphones. For some strange reason, many … Continue reading

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QR Codes: ‘Retail, technology sectors most frequent users of codes’

The numbers are rolling in. QR Codes are are driving prospects and customers to brand sites. Now is the time for your business to start using QR Codes in print ads. Don’t forget that Majority of U.S. QR code scanners … Continue reading

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Social media and Halloween – scary, but tasty

A LinkedIn discussion in the “B2B Social Media Group,” “Who is afraid of the big bad Social Media?” is the motivation for this blog post and my Halloween metaphor. “Trick or treat!” Some turn their porch lights off and don’t … Continue reading

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eBlade debuts advertising inserts with Menards

Now, your advertising inserts can appear in the fast growing eBlade – “The paper without the paper.” See how well your insert will display by watching the video, below. You can easily control your eBlade advertising insert via your Web … Continue reading

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Majority of U.S. QR code scanners earn $100K+ and younger

14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011  Newspapers/Magazines and Product Packaging Most Likely Source of QR Code  QR Code Users Most Likely to Scan Code while at Home or Store More than half of … Continue reading

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Is it REALLY Digital vs. Print?

As The Blade’s digital products manager, one of my goals is to enhance our advertising customers’reach through developing new digital products. However, it seems that whenever I research, print comes out ahead. Thankfully, QR Codes are both digital AND print. … Continue reading

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QR Codes in use for The Blade’s Mobile apps house ad

            A good example of a QR Code in an economical ad position is this house ad on toledoblade.com for The Blade’s iPhone and iPad apps. Care has to be taken to ensure that because … Continue reading

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QR Codes in newsprint need supervision

 QR Codes are all the rage. The Blade uses them on many of our news, arts and entertainment stories. For example, movie reviews now include a QR Code that takes our Blade audience (used to be ‘readers’) to the movie … Continue reading

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