Tag Archives: advertising

Facebook has changed. Have you?

Anyone who has been using Facebook more than six months for business pages has had the rug pulled out from under their marketing efforts at least once. Sure, we recover and continue with Facebook, but we lose time at each … Continue reading

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Toledo area businesses – Attend U. Toledo digital communication conference

  UPDATE May 3, 2013: The (Toledo) Blade’s Kirk Baird shares another reason why #business managers/officers/owners attend @UToledo‘s @uhrtdgtl 5/10/13 – Set a digital example for your employees tol.bz/164potp Win an iPad at The Blade’s booth! “Digital media.” How many times have you … Continue reading

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Social media content marketing: the hype versus the real thing

Back in the day, I remember sales calls where I would ask questions, listen to identify a potential need and use brochures to point out features and benefits to my B2B prospects and customers. However, nothing worked better than telling … Continue reading

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QR Codes: ‘Retail, technology sectors most frequent users of codes’

The numbers are rolling in. QR Codes are are driving prospects and customers to brand sites. Now is the time for your business to start using QR Codes in print ads. Don’t forget that Majority of U.S. QR code scanners … Continue reading

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Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook

A colleague and I were discussing that The Blade’s iPad app views grew after the holidays. We agreed that a fairly large number of people received iPads as gifts. That conversation morphed into an “obviously mobile is growing faster than … Continue reading

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Are there better times of the day to display an ad on a mobile device vs. a desktop PC?

The ComScore graph indicates that phones and tablets see their relative news consumption highest in the morning and in the evening. During the day (probably while at work) the news consumption percentage for computers is highest. Remember, these are not … Continue reading

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Social media and Halloween – scary, but tasty

A LinkedIn discussion in the “B2B Social Media Group,” “Who is afraid of the big bad Social Media?” is the motivation for this blog post and my Halloween metaphor. “Trick or treat!” Some turn their porch lights off and don’t … Continue reading

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QR Codes for small businesses

I attended a LinkedIn “Connected in NW Ohio” group meet-up recently. Bob Koenigbauer, the group’s manager did a great job organizing this very successful and well attended event. I’m looking forward to working with Bob on his next group get-together. … Continue reading

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eBlade debuts advertising inserts with Menards

Now, your advertising inserts can appear in the fast growing eBlade – “The paper without the paper.” See how well your insert will display by watching the video, below. You can easily control your eBlade advertising insert via your Web … Continue reading

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Majority of U.S. QR code scanners earn $100K+ and younger

14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011  Newspapers/Magazines and Product Packaging Most Likely Source of QR Code  QR Code Users Most Likely to Scan Code while at Home or Store More than half of … Continue reading

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