No theory: U.T. conference headlined by successful Internet marketing business leaders


Fifth Annual Internet Marketing Conference set for October 1

Update! Registration extended to September 27th Click HERE to register

Internet Marketing explained by business owners who successfully used it!

Several Blade marketers and I attended last year’s Internet Marketing Conference. My wife Dee and I met Joe Pulizzi. Joe is literally world renown in the content marketing world. We learned a lot from his presentation.

A year later, the University of Toledo College of Business and Innovation (COBI) is unveiling the next chapter. COBI will be featuring a keynote presentation from owners of a company from Birmingham Alabama who have used successfully implemented Internet marketing. These are business people who can provide valuable information by presenting real Internet marketing experience.

Here is a quick, less than two minute video of an interview with the keynote speakers a year ago.

I plan on asking the two company officers from Iron Tribe Fitness in Birmingham, Alabama how they found time to do Internet marketing with content that is compelling. The list of speakers and short biographies are found HERE.

U.Toledo’s College of Business and Innovation has a brief description of the event, including a link to an online registration form, HERE.

Preview of Kevin Cesarz’s presentation for the Internet Marketing Conference

Kevin Cesarz

Kevin Cesarz, Digital Strategy Leader for Communica

Content Marketing is like a mini publishing empire

If your goals are to connect your ideas with your customers, and to connect in an authoritative and credible way, and to control your own publishing schedule, then you should create a mini publishing empire and realize those goals.

So now, marketers and businesses finally have the tools to publish to their heart’s content. Ready, Set, Go. Follow us. Friend Us. Connect with us. Content. Content. Content. Publish like crazy.

With all this content marketing freedom comes the biggest threat to your mini publishing empire. The biggest threat to content marketing is too much content marketing.

Yes, content marketing has exploded. Actually, mentions of content marketing have exploded, much like an unattended pot of spaghetti sauce.

But if your mini publishing empire is to be successful and really leave its content mark, it will have to produce content that really helps people do their jobs. We’re talking about great ideas that both entertain, and inform. The kind of content that makes people say “I’ve just been subjected to multiple examples of muck, but this isn’t muck, why, I’m not just relieved, I’m delighted.”

You are battling not just to build a strong content mark but to separate yourself from the swill. The weak content will initially look a whole lot like the good stuff. All those snappy titles and headlines, come-hither subtitles, bright, shiny, candy-like buttons. Oh, you want to, you want to.

To bolster my case for you creating a mini publishing empire and leaving a content mark I will talk about the principals that make great content: the content user, authority, the length of the path and passion.

See you at the University of Toledo Internet Marketing Conference on October 1.

Kevin Cesarz is the Digital Strategy Leader for Communica and the former Web Editor of The Blade. His current restricted diet limits him to 1,200 mentions of content per day.

Update! Registration extended to September 27th Click HERE to Register

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