QR Codes are all the rage. The Blade uses them on many of our news, arts and entertainment stories. For example, movie reviews now include a QR Code that takes our Blade audience (used to be ‘readers’) to the movie trailer video. We do the same with our weather page, so that you can get close to real time weather updates from your Blade newspaper. AND there’s more to come.
We have been successfully displaying our advertisers message using the same technology. However, there are advertisers who furnish their own copy. Unfortunately, some have failed? Why? There are specifications for publishing QR Codes in newsprint that many don’t take into consideration. Let us help you and your company with those before you try QR Codes. We can make sure that they work for you.
With the right content and the professional expertise that The Blade has, we can help you or your agency to conceive and execute a successful QR Code advertising campaign.
Walt Churchill’s Market wanted their ad audience to be able to use smart phones to “like” them on Facebook and “follow” them on Twitter. The Blade was consulted and we were able to make certain that the QR Codes would work with our newsprint.
Here’s the result: