Obviously, there is some disconnect between a few ad agencies and/or many advertisers with the more than 36% of the population who use smartphones. For some strange reason, many agencies and/or advertisers fail to use a mobile landing page when they place an ad with a QR Code in a newspaper. A digital ad on The Blade’s news Web site or newspaper should link in a way that detects the prospective customer’s browser and then redirects to mobile-friendly content, like a VIDEO (hint hint), or a mobile friendly coupon or Web site. Again, mobile friendly.
It is an inconvenience for your target market to have to manipulate your content to make it work on their smart phone. If you are trying to sell something, then please make it easier to see your offer. If a prospect is mildly interested and scans your QR Code, activates your link and it is difficult to display, then they will probably just skip it and do something else while waiting for an appointment with a hair dresser, doctor’s office, bus or whatever…
It makes sense to carefully look a little closer at mobile strategy. The Blade can assist your business to jump forward to harvest the benefits from mobile interactive advertising.
Please contact me at firstname.lastname@example.org or 419-862-5252; Twitter @PaulAtTheBlade; Skype paulmhem