Small business study: Facebook and Twitter effective marketing tools, but lag using mobile


Facebook rules as the marketing tool most effective for small business.

eMarketer’s recent story regarding the use of social media marketing by small businesses reaffirms what most of us knew. And that is: Not only are small businesses aggressively adopting Facebook, they are getting results, too.

Facebook is rated as at least moderately effective as a marketing tool by 83% of U.S. small businesses who use social media, and Twitter isn’t exactly a slacker either coming in second with 46% feeling the same about it.

U.S. small businesses seem to be slow in adopting mobile sites. For example, in order to use the ubiquitous QR Codes, there must be content that works with a mobile device.

Mobile use by small businesses

As my friend Al Fiala, Sr. Marketing Consultant at Orlando Sentinel Media Group asks, “What does that mean to you?”

The Blade’s almost 9,000 likes (fans) on Facebook demonstrate a strong interest by members of your target market in its content. For example The Pew Center’s Project for Excellence in Journalism recently ranked the Blade with CNN, The New York Times, Fox News, and other national news outlets for using Twitter.

The Blade is nationally ranked in more than one area by The Pew Center's Project for Excellence in Journalism.

The Blade’s mobile presence is unparalleled by any other media outlet in the area. Not only is The Blade offering iPhone and iPad apps, but it’s Android applications are also very popular.

The Blade has the social media experience, mobile platforms and advertising reach to assist area small businesses who want to develop their own programs. Many agencies work with The Blade and also have social media marketing expertise. Contact me at paulhem[at] for more information.

About Paul Hem

Innovator, team-player, who leads by example and loves to win.
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