Are QR Codes passé?

Connected in NW Ohio

I recently attended the second “Connected in NW Ohio” LinkedIn Group networking event that was held in Toledo at The Admiral’s American Grill at the scenic Docks location.

As with the last event Bob Koenigbauer, our group manager, did a great job preparing the venue and activities. As a result, another successful networking event was held.

The opportunity to interact with such an innovative and diverse group is exhilarating. Our shared interest in using social media to enhance business indicates that our group is forward looking and as individuals we are not afraid to use new tools to educate ourselves and others. (That’s my story and I’m sticking to it.) And yes, we discuss the latest events and technologies that might interest us.

You might recall that I wrote about QR Codes after the last meeting.

Please believe me when I tell you that I am not some crazed QR Code fanatic – honestly! I might be a little evangelical about QR Codes, but not overly so. Right?

At the event…

So, a friend from an advertising agency mentioned that a person who was not named (probably because the friend thought that I would hunt that person down… that’s a joke, folks), claims that the QR Code fad has peaked.

Here’s my response.

After I calmed my self, I was able to explain that just the other night I had seen a QR Code on Herman Cain’s campaign bus. OK. So what if Herman Cain was in the news because of less than favorable allegations? It’s still a QR Code, right?

Cains-bus

See? If a presidential candidate’s marketing people think QR Codes are cool, then they ARE cool, right?

What do you think? Are QR Codes dead? Would you put one on the side of your building? In an ad? Why? Or why not?

About Paul Hem

Innovator, team-player, who leads by example and loves to win.
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4 Responses to Are QR Codes passé?

  1. Lonn Dugan says:

    Until near field communication kicks in… QR codes provide extremely efficient means to communicate contact information, product information, maps or resource locations quickly and effectively. What could be better than simple, fast answers… now!

  2. Len Ferrara says:

    Hi Paul,

    Great post. One thing that I believe that’s going to have a negative effect on QR codes (at least in the short term) is phishing. When someone scans a QR code they have no idea what they’re scanning! I think they’ll be a drop off on usage and then security measures will try to come into play.

    In the meantime, I’ve been working on creating “customized” QR codes, which I think will not only add some interest to an otherwise drab black and white blotch, but will also create greater security in the minds of users since they’ll know what company it’s associated with. We’ll see what happens.

    • Anonymous says:

      Thanks, Len. I’ll be looking forward to seeing your designs.

      I had wondered about security, as well. However, our print publications have QR Codes that our journalists use to link to videos, audios, and restaurant menus -- media convergence. Check out this post http://paulhem.com/?p=74, which mentions that most people are scanning a newspaper, or magazine at home. They also scan packaging materials and in-store codes.

      We are working with our advertising customers, and I’m sure they would like to have the option of some cool company logo codes! So, please keep me informed, Len.

  3. Binkley50 says:

    Nice article about qr codes. Loved the picture of Herman Cain and his Follow Me on his bus. QR Codes will boom in 2012. I’m committed to helping people create qr codes with different functions @ http://www.rapidqrcodes.com. I’m looking forward to big year as people are creating a lot of qr codes. I’m curious if the Herman Cain Qr Code was one of Our Donation Qr Codes. That would be awesome.

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