Monthly Archives: July 2011

QR Codes in use for The Blade’s Mobile apps house ad

            A good example of a QR Code in an economical ad position is this house ad on toledoblade.com for The Blade’s iPhone and iPad apps. Care has to be taken to ensure that because … Continue reading

Posted in QR Codes | Tagged , , , , , , , , , , , | Leave a comment

QR Codes in newsprint need supervision

 QR Codes are all the rage. The Blade uses them on many of our news, arts and entertainment stories. For example, movie reviews now include a QR Code that takes our Blade audience (used to be ‘readers’) to the movie … Continue reading

Posted in QR Codes | Tagged , , , , , , , , , | 2 Comments

Print lives, so says social media magazine author

I was surprised at the news of a social media print magazine, The Social Media Monthly . However, when the editor of the publication begins the introduction of his new creation by writing “…first print (yes, print)…” in his first … Continue reading

Posted in Uncategorized | Leave a comment