Category Archives: Social Media

Social media: Misunderstood and misused by many businesses

          A friend, who is involved with social media content marketing as a consultant, said he was backing away from mentioning social media early in the conversation with marketing clients. He found that unless he knew … Continue reading

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Facebook has changed. Have you?

Anyone who has been using Facebook more than six months for business pages has had the rug pulled out from under their marketing efforts at least once. Sure, we recover and continue with Facebook, but we lose time at each … Continue reading

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Small businesses: turn showrooming into sales

Many small retailers have a clientele who are loyal. These repeat customers would inform the store owner or manager if they were seeing competitive prices that might tempt them to shop elsewhere. However, if you, as a retailer, are wondering … Continue reading

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Social media content marketing: the hype versus the real thing

Back in the day, I remember sales calls where I would ask questions, listen to identify a potential need and use brochures to point out features and benefits to my B2B prospects and customers. However, nothing worked better than telling … Continue reading

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eMarketer: 92.5 million online coupon users by end of 2012

Yes. You read the headline correctly. 92.5 million! That’s closing in on a third of the population of the United States. A poll by Ipsos found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting … Continue reading

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Small business study: Facebook and Twitter effective marketing tools, but lag using mobile

eMarketer’s recent story regarding the use of social media marketing by small businesses reaffirms what most of us knew. And that is: Not only are small businesses aggressively adopting Facebook, they are getting results, too. Facebook is rated as at … Continue reading

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Social media and Halloween – scary, but tasty

A LinkedIn discussion in the “B2B Social Media Group,” “Who is afraid of the big bad Social Media?” is the motivation for this blog post and my Halloween metaphor. “Trick or treat!” Some turn their porch lights off and don’t … Continue reading

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