Category Archives: QR Codes

QR Code information and help…

Small businesses: turn showrooming into sales

Many small retailers have a clientele who are loyal. These repeat customers would inform the store owner or manager if they were seeing competitive prices that might tempt them to shop elsewhere. However, if you, as a retailer, are wondering … Continue reading

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eMarketer: Three-quarters of marketers without a mobile strategy have plans to develop one

Now is the time to “get off the fence” and make plans to market your product with a mobile strategy. From the infograph, below, 75% of the “No” – not using mobile marketing – plan to use it soon. Certainly, … Continue reading

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Vehicle buyers want mobile ads and apps

Almost 70% of prospective car purchasers want to use mobile devices to investigate vehicles. Auto dealers in northwestern Ohio and southeastern Michigan are using mobile technology to market their inventories. These dealers know that Sunday lot visitors are likely carrying … Continue reading

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Disconnected – Businesses and smart phone users

Disconnect                     Obviously, there is some disconnect between a few ad agencies and/or many advertisers with the more than 36% of the population who use smartphones. For some strange reason, many … Continue reading

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eMarketer: 92.5 million online coupon users by end of 2012

Yes. You read the headline correctly. 92.5 million! That’s closing in on a third of the population of the United States. A poll by Ipsos found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting … Continue reading

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QR Codes: ‘Retail, technology sectors most frequent users of codes’

The numbers are rolling in. QR Codes are are driving prospects and customers to brand sites. Now is the time for your business to start using QR Codes in print ads. Don’t forget that Majority of U.S. QR code scanners … Continue reading

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Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook

A colleague and I were discussing that The Blade’s iPad app views grew after the holidays. We agreed that a fairly large number of people received iPads as gifts. That conversation morphed into an “obviously mobile is growing faster than … Continue reading

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Small business study: Facebook and Twitter effective marketing tools, but lag using mobile

eMarketer’s recent story regarding the use of social media marketing by small businesses reaffirms what most of us knew. And that is: Not only are small businesses aggressively adopting Facebook, they are getting results, too. Facebook is rated as at … Continue reading

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Are QR Codes passé?

I recently attended the second “Connected in NW Ohio” LinkedIn Group networking event that was held in Toledo at The Admiral’s American Grill at the scenic Docks location. As with the last event Bob Koenigbauer, our group manager, did a … Continue reading

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QR Codes for small businesses

I attended a LinkedIn “Connected in NW Ohio” group meet-up recently. Bob Koenigbauer, the group’s manager did a great job organizing this very successful and well attended event. I’m looking forward to working with Bob on his next group get-together. … Continue reading

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