Category Archives: Uncategorized

U.S. Cyber vulnerability ‘It’s akin to knowing about the hijackers pre 9/11 and doing nothing”

Why are we not demanding that our pipeline companies, refineries, chemical facilities, municipal water and electrical utilities prove that they are doing the best that they can to counter this serious cybersecurity vulnerablity? NSA: ‘Traumatic’ cyber attack coming

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Disruptive as the Industrial Revolution: Contextual and location based marketing

29 July 2014 – UPDATE: The Location-based marketing class will now be held at the University of Toledo as a face-to-face class, Spring Semester 2015 That’s how some have described the impact of today’s rapidly-changing technology – as disruptive as … Continue reading

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Why attend local Toledo Area Exhibitions or Conferences?

PHOTO: Toledo Area Business to Business Expo 2012 Many business people are wary of attending conferences, expositions, trade shows, and other seemingly time wasters in an already packed schedule. In these lean times, the absence of any employee from a … Continue reading

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‘Showrooming’ – Retail nightmare?

          If you manage and/or own a small retail store you have/will be challenged by showrooming. What is it? From Wiktionary.org …inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; … Continue reading

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U. Toledo adds Digital Marketing Certificate classes starting June 2012

Full Disclosure, see below** The University of Toledo College of Business and Innovation’s Interactive Marketing Initiative is offering a digital marketing certificate beginning June 8, 2012. “Innovative marketing tactics and techniques have never been more important than in these continually … Continue reading

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QR Codes: ‘Retail, technology sectors most frequent users of codes’

The numbers are rolling in. QR Codes are are driving prospects and customers to brand sites. Now is the time for your business to start using QR Codes in print ads. Don’t forget that Majority of U.S. QR code scanners … Continue reading

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Are there better times of the day to display an ad on a mobile device vs. a desktop PC?

The ComScore graph indicates that phones and tablets see their relative news consumption highest in the morning and in the evening. During the day (probably while at work) the news consumption percentage for computers is highest. Remember, these are not … Continue reading

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eBlade debuts advertising inserts with Menards

Now, your advertising inserts can appear in the fast growing eBlade – “The paper without the paper.” See how well your insert will display by watching the video, below. You can easily control your eBlade advertising insert via your Web … Continue reading

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Is it REALLY Digital vs. Print?

As The Blade’s digital products manager, one of my goals is to enhance our advertising customers’reach through developing new digital products. However, it seems that whenever I research, print comes out ahead. Thankfully, QR Codes are both digital AND print. … Continue reading

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Print lives, so says social media magazine author

I was surprised at the news of a social media print magazine, The Social Media Monthly . However, when the editor of the publication begins the introduction of his new creation by writing “…first print (yes, print)…” in his first … Continue reading

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