Author Archives: Paul Hem

About Paul Hem

Innovator, team-player, who leads by example and loves to win.

Social media content marketing: the hype versus the real thing

Back in the day, I remember sales calls where I would ask questions, listen to identify a potential need and use brochures to point out features and benefits to my B2B prospects and customers. However, nothing worked better than telling … Continue reading

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‘Showrooming’ – Retail nightmare?

          If you manage and/or own a small retail store you have/will be challenged by showrooming. What is it? From Wiktionary.org …inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; … Continue reading

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eMarketer: Three-quarters of marketers without a mobile strategy have plans to develop one

Now is the time to “get off the fence” and make plans to market your product with a mobile strategy. From the infograph, below, 75% of the “No” – not using mobile marketing – plan to use it soon. Certainly, … Continue reading

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Vehicle buyers want mobile ads and apps

Almost 70% of prospective car purchasers want to use mobile devices to investigate vehicles. Auto dealers in northwestern Ohio and southeastern Michigan are using mobile technology to market their inventories. These dealers know that Sunday lot visitors are likely carrying … Continue reading

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Disconnected – Businesses and smart phone users

Disconnect                     Obviously, there is some disconnect between a few ad agencies and/or many advertisers with the more than 36% of the population who use smartphones. For some strange reason, many … Continue reading

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U. Toledo adds Digital Marketing Certificate classes starting June 2012

Full Disclosure, see below** The University of Toledo College of Business and Innovation’s Interactive Marketing Initiative is offering a digital marketing certificate beginning June 8, 2012. “Innovative marketing tactics and techniques have never been more important than in these continually … Continue reading

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eMarketer: 92.5 million online coupon users by end of 2012

Yes. You read the headline correctly. 92.5 million! That’s closing in on a third of the population of the United States. A poll by Ipsos found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting … Continue reading

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QR Codes: ‘Retail, technology sectors most frequent users of codes’

The numbers are rolling in. QR Codes are are driving prospects and customers to brand sites. Now is the time for your business to start using QR Codes in print ads. Don’t forget that Majority of U.S. QR code scanners … Continue reading

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Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook

A colleague and I were discussing that The Blade’s iPad app views grew after the holidays. We agreed that a fairly large number of people received iPads as gifts. That conversation morphed into an “obviously mobile is growing faster than … Continue reading

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Small business study: Facebook and Twitter effective marketing tools, but lag using mobile

eMarketer’s recent story regarding the use of social media marketing by small businesses reaffirms what most of us knew. And that is: Not only are small businesses aggressively adopting Facebook, they are getting results, too. Facebook is rated as at … Continue reading

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