Author Archives: Paul Hem

About Paul Hem

Innovator, team-player, who leads by example and loves to win.

U.S. Cyber vulnerability ‘It’s akin to knowing about the hijackers pre 9/11 and doing nothing”

Why are we not demanding that our pipeline companies, refineries, chemical facilities, municipal water and electrical utilities prove that they are doing the best that they can to counter this serious cybersecurity vulnerablity? NSA: ‘Traumatic’ cyber attack coming

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Are people who consume digital content ‘readers?’

If you would only like to answer the question in the headline without going  further, then please just enter your answer in the comments by clicking here, or scroll down. It frustrates me that companies, especially media organizations – especially … Continue reading

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Disruptive as the Industrial Revolution: Contextual and location based marketing

29 July 2014 – UPDATE: The Location-based marketing class will now be held at the University of Toledo as a face-to-face class, Spring Semester 2015 That’s how some have described the impact of today’s rapidly-changing technology – as disruptive as … Continue reading

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Social media: Misunderstood and misused by many businesses

          A friend, who is involved with social media content marketing as a consultant, said he was backing away from mentioning social media early in the conversation with marketing clients. He found that unless he knew … Continue reading

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Facebook has changed. Have you?

Anyone who has been using Facebook more than six months for business pages has had the rug pulled out from under their marketing efforts at least once. Sure, we recover and continue with Facebook, but we lose time at each … Continue reading

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Secor Road opening party: Toledo businesses to celebrate end of road construction

13ABC interviews The Blade Vanessa McCray regarding The Blade\'s Secor Open Road Party Sonsored By Sears Secor looks great. Now, let’s reconnect! Go straight to the latest updates Update1 Update2 Update3 Update4: Download a map and schedule of events for … Continue reading

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Winner of The Blade’s TAB2B 2013 Exposition drawing is: Lisa Kelly Lutman

Lisa Kelly Lutman, right, accepts her iPad Mini from The Blade’s Connie Cross. Lisa won The Blade’s drawing at the TAB2B Expo 2013 The Toledo Area Business To Business Expo 2013 easily filled the Pinnacle in Maumee. It was a turnout of … Continue reading

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Why attend local Toledo Area Exhibitions or Conferences?

PHOTO: Toledo Area Business to Business Expo 2012 Many business people are wary of attending conferences, expositions, trade shows, and other seemingly time wasters in an already packed schedule. In these lean times, the absence of any employee from a … Continue reading

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Toledo area businesses – Attend U. Toledo digital communication conference

  UPDATE May 3, 2013: The (Toledo) Blade’s Kirk Baird shares another reason why #business managers/officers/owners attend @UToledo‘s @uhrtdgtl 5/10/13 – Set a digital example for your employees tol.bz/164potp Win an iPad at The Blade’s booth! “Digital media.” How many times have you … Continue reading

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Small businesses: turn showrooming into sales

Many small retailers have a clientele who are loyal. These repeat customers would inform the store owner or manager if they were seeing competitive prices that might tempt them to shop elsewhere. However, if you, as a retailer, are wondering … Continue reading

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